A federal district court has ruled that claims brought by three graffiti artists’ claims for infringement of San Francisco mural images can proceed under federal copyright law, the Lanham Act, and California statutory and common law against the “Just Cavalli” manufacturer and retailers Zappos.com, Amazon.com, Staff USA, Inc. and Nordstrom, Inc. which sought dismissal of the complaint.
Background
The plaintiffs, three well-known graffiti artists, Jason Williams, Victor Chapa, and Jeffrey Rubin created a mural in San Francisco, including the stylized signatures of “Revok” and “Steele” pseudonyms commonly associated with Williams and Rubin, respectively. The signatures appeared on a background of “revolutions” imagery, which is commonly recognized as plaintiff Chapa’s signature style. The artists collectively applied for federal copyright registration of the mural in June of 2014.
Thereafter, the artist discovered that a collection of “Just Cavalli” clothing contained high resolution images of the mural, and left the “revolutions” imagery intact, and rearranged the “Steel” and “Revoke” images in a manner that rendered them indiscernible. On some items in the collection, the name “Just Cavalli” was superimposed over images of the mural.
The artists sued the makers and retail distributors of the clothing, alleging copyright infringement, violation of the Digital Millennium Copyright Act (DMCA), unfair competition under the Lanham Act and California law, and common law negligence. Four of the retailer defendants, Zappos.com, Amazon.com, Staff USA, and Nordstrom, unsuccessfully moved to dismiss the DMCA, Lanham Act and California unfair competition claims.
Copyright (DMCA) Infringement Claims
Williams and Rubin alleged Robert Cavalli and related entities violated Section 1202 of the DMCA by removing and altering their “Revoke” and “Steel” signatures from images of the mural. Briefly,17 USC Section 1202(b) prohibits the intentional altering or removal of any copyright management information (CMI) with knowledge that doing so will “induce, enable, facilitate, or conceal” copyright infringement.
The court rejected defendants’ arguments: (a) that the signatures did not constitute CMI; (b) that the DMCA only addressed removal of CMI by technological processes; and (c) that CMI was limited to digital information.
Lanham Act Claims and State Law Claims
Chapa alleged that the defendants’ use of his “revolutions” imagery was a false designation of origin likely to cause consumer confusion in violation of Section 43(a) of the Lanham Act. The defendants argued that Chapa’s claim did not meet the standards for a “reverse passing off” — which occurs when a party misrepresents someone else’s goods or services as its own. However, the court found Chapa had properly alleged “passing off” — that the defendants sold their own products using his source-identifying imagery. For the same reasons, the court denied dismissal of the state law unfair competition and common law claims.